How one Big Pivot made me $32,000

If you’ve been following me for a while you probably noticed there have been quite a few changes…there’s a reason, and I’m going to share that with you today.

Not long ago, I found myself in a place of extreme unalignment. I wasn’t enjoying my business and I didn’t want to create content. All I wanted to do in business was serve and love on my current clients. I felt like I didn’t have a reason to show up and serve new people or followers.

My husband and I booked a getaway to a lake house in the middle of the woods, little did I know that trip would be life-changing for me. Breathing in that earthy forest and lake air was so calming and serene for me, and it allowed me to get really quiet. If you run a larger business you already know that “quiet” days aren’t usually a norm. But getting quiet allowed me to really listen to my heart, my head, and my soul.

I was working on a content outline, because I knew I needed to be showing up more and that I needed to claim my space in this world, but man the content was not flowing. I felt completely uninspired so I shut it down and decided to try again the next day.

The next day came and AGAIN…uninspired.


I decided to pick up the book I brought with me called SOUL NUDGE by Sarah Kleiner. As I was reading it, I found myself saying “YES, YES, YES.” It was as if the book was telling me, “It’s ok, Sister. I hear you, be you.” Ultimately that book allowed me to give myself permission to pivot.

As a coach, I have clients who pivot all the time. Of course, I’m their biggest cheerleader and guide them on their journey to alignment, but when it came to myself it was so hard. (This is one reason I truly believe coaches need coaches, but that’s a conversation for another day!)

I’d been in this place before, though, and I knew I needed to listen to my heart. A few years back, when I was just doing website design, I found myself wanting more. This led me to become a business coach. After this experience, I came to believe that when you’re made for something greater or it’s time to change, you will feel it. You will get a feeling that there’s something more out there. That doesn’t mean you’re going to necessarily pivot to a new industry or something else drastic. It could be pivoting into someone you want to be or even a passion project. But it’s important to always listen to where you are being pulled.

Back to the woodland getaway, after reading that book front to back in what felt like a matter of seconds, I still had this lump in my throat… FEAR.

Man, was I scared.

I just kept telling the universe, “Hey, I know I’m in this new place but what is this place? What does it look like? Who am I going to serve? How do I show the world this and not confuse people? Am I qualified for this?”.

I had to really sit down and unpack who I was stepping into versus who I felt like I was growing from. Three big things showed up for me while I was working through that: Control, systems, and self-worth.


The old me was super controlling. I wanted to control every outcome - launches, monthly revenue, emails, random PDFs, I could go on and on. Basically, any little thing that happened in my business, I felt like my hands had to be on it. I mean, I’m what people are essentially paying for right?

And even in my personal life - dogs, husband, dinner, laundry, dusting, floors (imagine 4 sets of muddy paws coming in the house every day). In my head, I always felt like I was a crazy lady with frazzled hair standing in her house yelling and directing people. My sweet husband says that’s not true but, I beg to differ.

Either way. The need for control was running my life and my business, and it was putting me in a bad place mentally and physically.

The new Cassie? Didn’t care.

That’s a little harsh, but here’s the thing - I knew I would show up daily, do the best that I could with what I had, and let people help me instead of micromanaging everything.

When I released the need to control every outcome of my business, I felt like I had released 20 bricks from my back.






These are all signs of a thriving business and a happy life. The new Cassie had to truly accept that.

So the tip of the day: release that control. If this is a challenge, I highly recommend reading the book IT’S ALL UNDER CONTROL by Jennifer Lee.


The second thing that kept coming up for me was systems.

I felt like there had to be a system for everything. Launch a podcast? I have a system. Launch a course? I have a system. Launch anything? I have a system. And if I didn’t have a system, I knew I could make one. I mean, I did it and I have major success to it has to work for others.

Man, I was wrong.

That’s when I looked at the data. If you know me, you know that I believe in “Data over Drama.” We can cry or be happy all day, but what does that data say?

I started digging deep and going down the entire list of people I’d ever worked with. I really zoned in on the ones who had quick and big success to see if anything stood out.

This is what I found. The people who had the biggest success had a better understanding of who they were and how they wanted to feel. They also were aligned with their purpose and didn’t care what anyone had to say about it.

Getting to that place takes work for sure, but it is possible.

In this moment, I realized I had to release the idea that there was a magic cookie-cutter system that worked for everyone. Instead of a system, people need to focus on flow.

For example, have you ever had a day where you’ve thought, “I have to post to social today because I have a launch in 3 weeks, and I need to warm up my audience.”? So you sit down and force yourself into creativity?

That’s a system.

Don’t get me wrong, planning and systems are important in business. If 3 days pass and you’ve done nothing, you’ll need to shift gears. However, instead of forcing yourself to do something, do things that inspire you to show up.

If you follow me on social media you’ll know that I do not force myself to show up. If I don’t want to, I don’t and we have consistent amazing clients, an abundance of inquiries and my business isn’t dead.

The new me had a better understanding of her personality and a better understanding of how I wanted to feel. Old Cassie didn’t care how she felt as long as it made money.


Lastly, self-worth kept coming up.

Old me never felt pretty enough. I never felt skinny enough, prepared enough, or qualified enough. I just frankly never felt like enough.

New me? Owns it. This is who I am. Am I working on losing weight? Yes. Am I working on my mindset? Yes. Will I forever be a work in progress? YES!! Perfection doesn’t exist and happiness isn’t a destination it’s a journey. Really understanding that statement is what helped me mentally shift to a place of acceptance.

Now, no matter how much inner work you do, the demons will always want to come out. Don’t focus on trying to get rid of them, focus on how you can deal with them.

If you have a co-worker who sucks the life out of you with her negativity, but you can’t quit your job because you had bills to pay, learn how to not let it affect you. The same goes for these things.

But back to the breakthrough. I had unpacked all this baggage, and then I took a deep look at where I was and where I wanted to go.

I knew in my gut I wanted to show people how to really understand themselves and utilize their own unique personalities to build a business. But I kept thinking, “How do I pivot?”.

In my head, I’d always just been a regular business coach - Let’s triple your income, let’s get consistent income, let’s scale your business to six-figures and beyond. You know, all the stuff.

This new version of me was different, so how do I portray this?

The first week back at work after being off was ALOT. We had calls, emails, and all the things that come with running a large business, but x10 because of the holidays. That week I had a bunch of inquiry calls lined up, and I just kept thinking “Ugh, I don’t want to do the same thing. I’m just going to tell them we have a full house.” I didn’t even want to pitch them our courses or programs.

Until one inquiry call where I felt a tug to pitch a program that wasn’t even created yet! I knew what I wanted it to be. I even knew the price point, but I didn’t have a good outline down or anything. Heck, I didn’t even have a great transformation statement or what’s included mapped out. This new program was something I outlined while I was at the lake house envisioning this “New Cassie”

So I held my breath and pitched it, and she said yes! 4K on the spot.

Then I did it again, and again, and the next thing I knew I was sitting on a 32K day.

Now, I’ve had big days before, but this hit me differently. I had been searching for a sign, and that morning I was ready to just keep the whole thing on hold because I was afraid of rocking an already somewhat smooth sailing successful boat. But I listened to the nudge and spoke this program into being. I couldn’t stop crying after that day. I knew this was the Universe pushing and guiding me.

One thing that I committed to doing more of this year was to share more of my journey and story. For so long the control part of me wanted to share perfect content with perfect pictures, but the reality is business is messy. People on Instagram show you what they want you to see.

If you’re reading this and feeling like it’s time to pivot, get quiet and listen to your inner self. Deep down you know what you want to do, where you want to be, and what you want to build, but if you’re too busy consuming content and not consulting with yourself you’ll miss it.